Last updated: December 9, 2025
General
This Privacy Notice for PhytoFortifAI ("we", "us", or "our") describes how and why we may access, collect, store, use, and share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://www.phytofortifai.com.au or any website of ours that links to this Privacy Notice.
- Engage with us in other related ways, including sales, marketing, or events.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.
If you have questions or concerns, contact us at enquiries@phytofortifai.com.au.
Summary of Key Points
This summary provides key points from our Privacy Notice.
- What personal information do we process? We may process personal information depending on how you interact with us, the Services, and the choices you make.
- Do we process sensitive personal information? No. We do not process sensitive personal information.
- Do we collect information from third parties? No. We do not collect information from third parties.
- How do we process your information? We process information to provide, improve, and administer our Services, communicate with you, ensure security, prevent fraud, and comply with the law. We only process information when we have a valid legal basis.
- When and with whom do we share personal information? We may share information in specific situations with specific third parties.
- How do we keep your information safe? We use organisational and technical safeguards. However, no system is completely secure.
- What are your rights? Depending on your location, you may have rights regarding access, correction, deletion, and control of your personal information.
- How do you exercise your rights? By submitting a data subject access request or contacting us directly.
What information do we collect?
Personal information you disclose to us
We collect personal information you voluntarily provide when you: Request information about us or our Services, Participate in activities on the Services, Contact us directly.
This may include:
- Names
- Phone numbers
- Email addresses
- Demographic information such as postcode, preferences, and interests
- Information relevant to customer surveys or offers
We do not process sensitive information. All personal information you provide must be accurate and kept up to date.
Information automatically collected
When you visit our Services, we may automatically collect information that does not directly identify you, including:
- IP address
- Browser and device characteristics
- Operating system and language preferences
- Referring URLs
- Usage data and interaction patterns
This information helps maintain security, performance, and analytics. Types of data collected include:
- Log and usage data: pages viewed, timestamps, searches, and feature usage.
- Device data: device type, browser, ISP, operating system.
- Location data: approximate location based on IP address. You may disable location access through your device settings, though this may limit functionality.
How do we process your information?
We process personal information to:
- Deliver and manage Services
- Respond to enquiries and provide support
- Maintain internal records
- Improve products and services
- Send promotional communications (where permitted)
- Conduct market research
- Protect vital interests and prevent harm
Marketing communications can be opted out of at any time.
What legal bases do we rely on?
Depending on your location, we rely on:
- Consent
- Contractual necessity
- Legal obligations
- Legitimate interests
- Vital interests
Additional jurisdiction-specific legal bases apply for the EU, UK, Canada, and other regions as outlined in the full notice.
Google Analytics
We may use Google Analytics features including demographics and interest reporting. Opt-out tools are available via Google and advertising network providers.
User experience monitoring
We use Microsoft Clarity to understand how users interact with our site.
What is collected: Navigation behaviour, Page interactions, Device and browser information, Session recordings.
Privacy protections: Form inputs are masked, Personal and sensitive data is excluded, IP addresses are anonymised where possible. Microsoft Clarity processes this data under its own privacy policy.
Is your information transferred internationally?
Information may be processed in Australia and other countries. Where required, safeguards such as Standard Contractual Clauses are used to protect international transfers.
How long do we keep your information?
We retain personal information only as long as necessary for the purposes outlined, unless required by law. When no longer needed, information is deleted or anonymised where possible.
How do we keep your information safe?
We use appropriate technical and organisational measures. However, no system can guarantee complete security. Use of the Services is at your own risk.
Information from minors
We do not knowingly collect data from individuals under 18 years of age. If such data is identified, it will be deleted promptly.
Privacy rights
Depending on your location, you may have rights to:
- Access personal information
- Correct inaccuracies
- Request deletion
- Restrict or object to processing
- Withdraw consent
Requests can be made via enquiries@phytofortifai.com.au.
Controls for Do-Not-Track features
We do not currently respond to Do-Not-Track signals due to lack of an industry standard.
United States resident rights
Residents of certain US states may have additional rights regarding access, correction, deletion, and opting out of certain data processing activities. Verification is required for all requests.
Other regional rights
- Australia and New Zealand: We comply with the Privacy Act 1988 (AU) and Privacy Act 2020 (NZ). Complaints may be directed to the Office of the Australian Information Commissioner or the New Zealand Privacy Commissioner.
- South Africa: Complaints may be directed to the Information Regulator of South Africa.
Updates to this notice
This Privacy Notice may be updated from time to time. Changes will be reflected by an updated revision date.
Contact Us
PhytoFortifAI
ROTA Compound off Discovery Way
Campus Entrance E, Murdoch University
Murdoch WA 6150, Australia
enquiries@phytofortifai.com.au
enquiries@phytofortifai.com.au
Reviewing, updating, or deleting your data
You may request access to, correction of, or deletion of your personal information by submitting a data subject access request or contacting us directly.